Every organization needs somewhere to point people, and this month Pass the Chord got one: we registered passthechord.org.
It sounds like a small thing next to collecting instruments, but it’s the first piece of being a real organization rather than an idea. It’s the address that goes on a poster, in a bio, at the bottom of an email — the place someone lands when they want to know whether we’re actually doing something.
Now we had to make sure there was something worth landing on.
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